The 2010 Paribas Open in Indian Wells California is ready to go with many of the game’s top stars competing for more than $3.6 million in prize money. Women’s play begins today, March10th. Svetlana Kuznetsova is the top seed. Dane Caroline Wozniacki pulls seed number 2 followed by fast-rising Victoria Azarenka and Elena Dementieva.

While the landscape of women’s tennis is changing, the men’s field seems a bit more predictable. Early-line odds makers strongly favor Spanish clay court magician, Rafa Nadal while the current unranked favorite on the women’s side is Belgian Justine Henin. Too bad the odds makers and the ranking committees can’t get together. We might have more balanced events.

They may call it the tennis tournament in the desert, but Indian Wells is a special event featuring the biggest galleries outside of the four major tournaments. With $4.5 million in prize money and loads of live television coverage, players can gain prestige, riches and exposure at the 2010 BNP Paribas Open from March 10th – 21st. What more could an aspiring tour player want?

Elena Dementieva has had to endure the label so many tennis players and golfers dread: the best player never to win a major. Spain’s Sergio Garcia is widely regarded as the male golfer who ought to have won a prestigious championship by now, but hasn’t. In men’s tennis, Andy Murray and Nikolay Davydenko are battling for that double-edged distinction, which carries with it both a compliment and a deficiency.